If your outdoor lighting business is “busy” but not profitable… you don’t have a pricing problem — you have a positioning problem. I learned that the hard way. Back when I was building my landscape lighting company, I thought the answer was: more estimates, more discounts, more “being available.” But the more I chased work, the less control I had. Then it clicked: Home service pros don’t get paid for time. We get paid for clarity, vision, and leadership. Outdoor lighting isn’t just fixtures. Lan
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The biggest reason most lighting pros stay “busy” but never hit 7 figures? They only work when it feels easy. In outdoor lighting and every home service business, comfort is the silent killer. You don’t fall behind because of competition. You fall behind because discipline disappears the moment things get inconvenient. I learned that building my own 7-figure landscape lighting business. The days that moved the business forward were never the days I felt rested, ready, or motivated. They were the
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