How Coca-Cola Learned the Hardest Branding Lesson Coca-Cola faced one of the biggest marketing disasters in history - not because the product failed, but because emotion was ignored. In the 1980s, Pepsi’s blind taste tests began winning. Coca-Cola panicked, reformulated its iconic drink, and launched New Coke to beat the competition. What happened next shocked the world. Fans revolted. Not over taste - but over identity. Coca-Cola wasn’t just a drink; it was nostalgia and memories. Within three
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