Missed out on our virtual social event yesterday with Ken Ramirez and Lindsay Wood Brown (Think Behavior with Lindsay Wood Brown)? Enjoy the sneak peek below and watch the free, full broadcast by following this link: https://bit.ly/30jiFvX In this episode, Ken and Lindsay explored the oftentimes mind-melting intersection of operant and classical conditioning. They dug deep into counter-conditioning, reactivity, and poisoned cues, with lightbulb moments along the way. In real-time Ken demonstrate

That tiny click you use to train your pet holds over 100 years of science, psychology, and brilliance 🧠 It all began in the early 1900s with Ivan Pavlov, a scientist who discovered that dogs could learn to associate a neutral sound with food🐕🔔 Soon, they’d salivate just from hearing it. This was the start of classical conditioning, and it shaped the future of behavioural science. Fast forward a few decades, B.F. Skinner expanded on Pavlov’s ideas with operant conditioning. He proved that anim