BUSINESS | MOTIVATION | ENTREPRENEURSHIP on Instagram: "Follow - @ELONVIBE for more content . In Elon Musk’s “Axios on HBO” interview (aired in late November 2018), he described how the Model 3 production ramp pushed Tesla into an intense, make-or-break stretch where the company was just “single-digit weeks” from collapsing if problems weren’t solved fast. Musk said the workload became extreme—he was often at the factory day and night, sometimes sleeping on-site, and working schedules that added