An 11-week-old sleeping through the night for 10-11 hours. 3 naps a day. Bedtime without the battle. This isn't luck. It's what happens when you understand sleep pressure, wake windows, how to set up foundations early and then remain consistent. Our Newborn Sleep Guide (birth to 14 weeks) is packed with everything you need to build great sleep foundations, avoid common challenges, and thrive during the newborn stage. Constance (mum of 2) used our Newborn Sleep Guide for her second baby. Here's w

Does your newborn nap for hours in your arms but wake up minutes after being placed in their bassinet? It’s such a common challenge in those early weeks, and it’s no wonder why! After nine months spent in the womb, the outside world feels big and unfamiliar. They’re adjusting to feeling hunger for the first time, temperature changes, bright lights and new noises, and your arms feel like the safest place to drift off 🤱✨ They’re also used to constant movement, so when they’re laid down in their b

The sleep-regulating hormone melatonin peaks overnight, and sleep pressure builds throughout the day with each wake period. As a result, their ‘drive for sleep’ is much stronger at night compared to nap times. Which means nights come more easily, but here are some tips to get naps on track too: ✔️ White noise is soothing for young babies and helps to block out disruptive environmental sounds that might prematurely wake them. ✔️ Swaddling minimizes the Moro (startle) waking them up early, and mim