Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

Abstract: A/B testing plays an essential role in driving firms’ digital product innovation. However, it is astonishing that a majority of the firms around the world have not adopted A/B testing in ...

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. YouTube's title A/B testing is now rolling out ...

The ab rollout, even when done on your knees, is extremely effective at strengthening your core as it stabilizes your body during the movement. In this video I show a beginner ab wheel progression, ...

The Arc Raiders design director has said it's been fortuitous timing to have its extraction shooter launch a playtest around the same time as Bungie's Marathon, calling it "a great A/B test for us." ...

There should have been two major extraction shooters launching in the last quarter of this year. One of them is Arc Raiders, which is in fact coming out later this month. The other is Marathon, which, ...

Google is quietly A/B testing its next-generation AI model, Gemini 3, with select developers on its AI Studio platform ahead of a rumored October 9 launch event. Leaks from the early tests reveal ...

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio 'Ask Studio' lets you query analytics in ...

Today at Made On YouTube, we announced a suite of YouTube Studio tools designed to be a true creative partner for you, no matter where you are in your journey. Your creative journey starts here: with ...

As companies adopt artificial intelligence tools, increasing both the volume and the personalization of their offers, a central challenge remains: “How do you sort out which AI tool or AI agent is the ...