Data broker hoarding is rampant. New law lets consumers fight back.

On January 1, a new law known as DROP (Delete Request and Opt-out Platform) took effect. DROP allows California residents to ...

California just made it much easier to delete your data across 500 brokers

Starting January 1, 2026, Californians can submit requests for data brokers to erase their sensitive information through the Delete Request and Opt-out Platform (DROP). The new ...