Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...
Through his data-driven approach, Samuel delivered $2 million in incremental annual revenue — a remarkable 15% boost to the ...
First, institutions must ensure that synthetic datasets are continuously recalibrated against fresh, real-world evidence. The ...
Campaign Middle East on MSN
Even before you knew that you wanted it
With predictive personalisation, digital marketing takes convenience to another level, says OMD Egypt’s Ahmed Khaled.
The use of AI amplifies the strengths of frontline staff and supports the dynamic nature of in-store service. Through smarter ...
In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...
Sujit Murumkar is a visionary leader who designed and implemented enterprise scale modern data ecosystems for one of the ...
AI-powered Mental Health Solutions Market to reach USD 11.9 Bn by 2035 at 20.1% CAGR, driven by AI advances and digital ...
T-Mobile’s Danny Medico tells the LA Times Studios why the "Un-carrier" is moving past last-touch attribution to find real ...
Multiexperience Development Platforms Market by Component (Platforms, Services), Deployment Type (On-premises, Cloud), ...
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