Google has been doing what it always does, and that is to constantly iterate to try and retain the best product it can. Large language models (LLMs) and generative AI chatbots are a new reality in SEO ...

My mentor, EG Orren, once told me that all human behavior is based on the triangle. We seek pleasure. We avoid pain. We strive to conserve energy. I found this simplification of human behavior both ...

The familiar expression “hindsight is always 20/20” affirms that looking back on a behavior enables you to understand what previously you weren't cognizant of. And that regardless of whether you could ...

Why is human culture -- the shared body of knowledge passed down across generations -- so much more powerful than animal cultures? Why is human culture -- the shared body of knowledge passed down ...