Amazon introduced Rufus, a consumer chatbot which uses artificial intelligence to provide a personal shopping assistant to customers. It is Amazon’s effort to catch up with the tech industry and ...

On Thursday, Amazon.com Inc. (NASDAQ:AMZN) CEO Andy Jassy spoke about how its AI-powered shopping assistant, Rufus, is improving search, personalization, and the overall shopping experience. What ...

Amazon.Com Inc (NASDAQ:AMZN) has made Rufus, its AI-powered shopping assistant, available to all U.S. customers in the Amazon Shopping app. Rufus aims to help users save time and make informed ...

We’re starting a few new weekly features at Lifehacker: profiles of must-have, typically free apps. We’re going to split these up by platform throughout the week, just in case you’re a Windows or ...

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this ...

Amazon is using AI to recommend music, find damaged products — and make sure your new shirt fits.

Amazon on Thursday unveiled Rufus, a new shopping assistant powered by generative artificial intelligence (AI) that can answer customers’ questions and make recommendations based on their preferences ...

Last month, Amazon announced that it'd launch a new AI-powered chatbot, Rufus, inside the Amazon Shopping app for Android and iOS. After a few days' delay, the company began to roll out Rufus to early ...