Email marketing ideas are more often the result of evolution than revolution. Usually, the best ideas come from taking a new look at the same types of email messaging you’ve see time and time again.

Relevance is email's holy grail, and no email is more relevant than a transactional email, which relates directly to something the recipient did. People love them, too: Transactional messages generate ...

Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates generally get opened and clicked far more than ...

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail. Today most are focused on optimizing their e-mail marketing ...

I have an e-commerce client who is doing a complete makeover of their email program. One issue we struggled with was the definition of a transactional email and how much marketing language should be ...

Many of the techniques and practices that marketers have traditionally relied on to drive customer engagement have become less effective in recent years. Bulk email marketing, life-cycle messaging, ...

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