UNIVERSAL MUSIC GROUP AND ROBLOX ANNOUNCE STRATEGIC AGREEMENT TO EXPAND CREATIVE AND COMMERCIAL MUSIC EXPERIENCES ON THE PLATFORM FOR ARTISTS ...

Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Drake, Kendrick Lamar, Heading To Roblox

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Music Business Worldwide

UMG and Roblox strike deal to expand commercial opportunities for artists on the gaming platform – including merch sales via Shopify

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
Game Rant

Roblox: How To Listen To Music While Playing

A whimsical wordsmith at Game Rant, crafting pixelated odysseys from a lifelong love for gaming and a diet of 1UP mushrooms. The Spotify integration allows users to explore, play, and discover quests, ...
Music Ally

UMG strikes its final (maybe) deal of 2025: with Roblox

Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.