Roblox's 2025 Replay shows just how obsessed Gen Z is with the game

The Roblox 2025 Replay also notes how the "67" trend and KPop Demon Hunters often spiked in popularity on the platform; there ...
Business Insider

Roblox wants to become the new shopping mall for Gen Z

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Forbes

Why Gen Z Buys From Brands They See On Roblox

Traditional advertising often makes people feel like they’re missing something. Creators and the communities they build make people feel good. That’s why audiences spend more time in spaces ...
AZ Central

When is Roblox shutting down? Is Roblox getting banned on Sept. 1? What to know

Rumors have been swirling that popular online gaming platform Roblox is shutting down. Roblox allows users to make a virtual universe and participate in millions of games and interactive environments.
Los Angeles Times

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...
Hosted on MSN

Why Hollywood is turning to Roblox and other gaming platforms to tempt Gen Z into cinemas

Online game adaptations of films like How to Train Your Dragon and Twilight are being used by film studios to engage a 'critical audience' Surrounded by virtual cliffs and a cascading waterfall, ...
Mashable

Roblox announces new AI tools and short-form video platform for creators

On Friday, Roblox announced it would be launching a new social video platform within Roblox, plus new AI tools for Roblox creators. The popular online game platform shared these announcements at its ...