The history of making video games is very much one of people daring to do more than others. If you look at numerous companies throughout the ages, things may have started simple, but then, things got ...

Roblox shares held steady as investors digest a Super League acquisition tied to Roblox marketing and Roblox's new age-check requirement for chat access.

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...

Roblox has announced a partnership with supply-side platform (SSP) PubMatic, which will enable programmatic media buying of the popular metaverse gaming platform's video advertising inventory when it ...

PubMatic, an independent technology company delivering digital advertising supply chains, has announced a partnership with Roblox to enable programmatic media buying of Roblox’s video advertising ...

Roblox has tapped PubMatic to power its new video ads business set to go live later this year. The partnership will enable programmatic media buying of Roblox video ad inventory as the platform looks ...

Formula E: Electric Lap is a racing simulator that's a collaboration between Formula E, Roblox, and Feenix Studios. As the first FIA-licensed game on the platform, players will be able to customize ...