SAN JOSE, Calif. - The LGBTQ+ community’s fight for inclusion has made significant gains over the last few decades. Now, it’s not uncommon to see the symbol of Pride – a rainbow flag or the colours of ...

Every June 1, we see our go-to ride share service has changed its profile pictures to a rainbow car; we see advertisements for the Apple Watch Pride Band; we wonder who in God’s name approved Burger ...

Brands will likely get in on the action if a holiday or point of remembrance is coming up. Corporate holiday endeavors often focus on profit, not the people and cultures being celebrated. June's Pride ...

Green, blue, pink – there is hardly a colour left that corporate marketers haven’t tried to wash their dirty laundry. Veteran activists may recall the birth of ‘greenwashing’ as a phrase in the late ...

Another Pride Month, another month to say this out loud: Before announcing your organization’s support for the LGBTQIA+ community on social media, make sure the company’s internal systems and values ...

During Pride Month, the iconic rainbow flag flies across cities and businesses as a symbol of the LGBTQ community. But for companies taking part in Pride, simply attaching a rainbow to their brands is ...

Representation of and public support for a cause is becoming increasingly important for businesses to successfully cater to their audiences. You might remember Chipotle’s “Homo Estás?” campaign. Not ...

June, the month of LGBTQ + pride, appears to be a gigantic celebration in different countries of the world. People with extravagant clothes and colorful flags come out to flood the streets of their ...