Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

This program was updated from an MA in General Psychology to an MS in Psychological Research in Fall 2024. Students in the Psychological Research program can create individual programs in conjunction ...

Psychology has slowly moved from being a “less common” subject to one that many students now take seriously. As conversations ...

Gender equity in the workplace is a dynamic and evolving field within organizational psychology. Over recent decades, women have gained visibility and ...

Since the early years of this century, it has been commonplace for computerized analyses of athletic statistics to guide a baseball manager’s choice of pinch hitter, a football coach’s decision to ...