Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

Iñigo Cadierno, head of supply at EscalaX, highlights: "This event reinforces our commitment to collaboration and continuous improvement. It positions us as a programmatic partner to watch, providing ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

In a fragmented media maze, MiQ Sigma dares to unify India’s digital chaos—promising smarter ad targeting and sharper ...

As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for agencies, ad-tech platforms and publishers ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions.

NEW YORK & FORT WORTH, Texas & CHICAGO--(BUSINESS WIRE)--Blackstone (NYSE:BX) announced today that private equity funds managed by Blackstone (“Blackstone”) have entered into a definitive agreement to ...