Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within them find ways to align ...

People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, ...

If you’ve never worked with a PPC agency before, you might wonder what to expect. What questions will they ask? What will they want you to do? And what can you do to make the relationship go more ...