Podcast advertising has become more targeted and sophisticated, although there have been ongoing growing pains.

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. I’m going to start by presenting two sets of facts that directly ...

“I struggle to find a single example of a podcast company that’s been acquired in the past few years that has thrived under its new ownership.” March 11, 2020: The staff at our podcast company, ...

Finding and maintaining an audience for a podcast can be challenging, so most podcasts make their content widely available. The vast majority of top-ranked podcasts studied are available on several ...

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes ...

Podcasts have taken the world by storm. These episodic audio projects are highly effective ways to get your ideas out into the world—and great ones can even become films, TV shows, or books. But with ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

Spotify today is expanding its video podcasting capabilities to creators in more than 180 markets worldwide, which means the functionality is now available in nearly all the markets where Spotify’s ...