In cinema, “narrative negative space” refers to the blanks, intentionally placed in the narrative structure. By leaving the gaps for the audience to fill, the writer transforms the passive consumer ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

Recently I've been deep-diving into a model of brain, mind, and behavior—active inference and the free energy principle—developed by a leading neuroscientist and computational psychiatrist Karl ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...