Q: What was your reaction to winning the award? Kathy: We’re so appreciative about it because B2B marketing is so different from B2C, and B2B has made strides over the past few years, especially at UL ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Hiring the right person for any position is key to running a successful business. That's why it's critical to ask all of the right questions during the interview process. In this video, Entrepreneur ...

When it comes to marketing portfolios, not many executives have one as robust as Sarah Crockett. Throughout her career she has handled messaging for Von Dutch, Lucky Brand Jeans, Vans, REI, Burton ...

Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, ...