If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

As part of The Drum’s special report on analytics, we speak to a number of agencies operating in the space to gain an insight into the key issues surrounding this heady topic. It’s free, so why not?

Demands to reach the best decisions based on real-time data insights are greater than ever. The responsibility to apply the technologies to make this happen often falls at the feet of controls ...