Algorithms can be elegant, helpful tools to solve complex problems. And Kellogg professor Sébastien Martin is teaching students how to think holistically, so, that through technical skills, they can ...

Throughout the digital ad ecosystem today, AI tools are virtually everywhere—and for good reason. From data analysis and creative development to solving for identity loss, AI continues to unlock ...

LinkedIn's algorithm prioritizes ads & sponsored content, hurting organic reach for creators. To adapt: share niche expertise, use authentic images, craft strong hooks, write longer comments, engage ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Everyone wants predictive algorithms to be accurate, but there are different ways to define accuracy. Is it better to have an algorithm that's rarely perfect, but also rarely off by a mile? Or to have ...

“It falls to both the tech companies that built these systems and an engaged public to create technologies designed for social cohesion.” But what if we redesigned social media to bridge divides?

Companies, nonprofit organizations, and governments design algorithms to learn and predict user preferences. They embed these algorithms in recommendation systems that help consumers make choices ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.