Google Analytics 4 (GA4) is rolling out in a rush, and if you’re reading this guide, you might be having a tough time figuring out how it works. One area that might be causing you confusion is ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

APIs have become the mechanism of choice for connecting internal and external services, applications, data, identities, and other digital assets. As a result, APIs now have the potential to serve as a ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...