Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. It has links to ...

Digital Silk, a digital agency focused on branding, custom web design, and digital marketing, has analyzed 58 publicly available generative AI statistics to examine adoption patterns, workforce demand ...

Although they offer a very different user experience, search engines like Google or Bing and generative AI chatbots such as OpenAI’s ChatGPT cross over in terms of functionality in a very important ...

Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe.

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. I would think so. Our general understanding of what it means ...

Generative AI, when harnessed correctly, has the potential to revolutionize the way companies operate, innovate and compete. But the question that arises is, how can businesses effectively tap into ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Search isn’t just links and blue titles anymore. AI answer engines are shaping what people see first, trust first, and buy ...

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO). At ...

BrightEdge engineers have developed a "generative parser" to support Google’s eventual rollout of its search generative experience (SGE) from Search Labs. The parser interacts with artificial ...