Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our marketing efforts at a deeper level than ever before.

SAN FRANCISCO, August 04, 2025--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today announced it has been named both a Leader and a Customer Favorite in The ...

Gartner wrapped up the Data & Analytics Summit Americas 2021 virtual event this week with a lively overview of top trends for enterprises to watch. Overall, Gartner analysts saw pressing trends around ...

Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the ...

For product leaders, Digital Experience Analytics (DXA) has provided a transformative shift. It has freed them from the relentless cycle of crisis management, allowing them to focus on implementing ...

Few fields change as fast as digital. New channels, new methods, new business models — and all of it demands new methods of measurement and analytics. As new technologies and practices disrupt the ...

Social media analytics plays a vital role in digital marketing, providing insights into customer behaviour and campaign effectiveness. To excel in this field, aspiring digital marketers can pursue ...

Traverse Analytics helps Indigenous communities, fire departments, municipalities, and corporations understand complex extreme weather event data through their digital literacy platform. Their team ...