With the right design, companies can boost their CX performance. With the right design, companies can boost their CX performance. Customer experience design starts by exploring and defining a problem ...

In this article, we will introduce what service design is and explain why without it, there cannot be a good customer experience. Over the years, the taxonomy of design has grown more and more ...

The value of design thinking has been well documented in the past. This value can range from increased adoption to more revenue. With some minor modifications to already common software development ...

In 2017, the Marriott School of Business at Brigham Young University announced that henceforth the Department of Recreational Management would be known as the Department of Experience Design and ...

Is it possible for a company to be too easy to do business with? The answer, surprisingly, is “yes” – and it reflects a larger, more troubling issue about customer experience (CX) design. Robinhood, a ...

We’ve heard the saying before: “You don’t get a second chance to make a first impression.” But even in our age of continuous connection–a time when modern technologies allow for 24/7 customer ...

Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.