In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

The solution is creating a strategy that allows your business to focus on multiple channels simultaneously. It’s proven that companies that use a cross-channel marketing strategy are able to retain ...

Today's B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. As brands strive to acquire new customers and drive sales, they often grapple with ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

Good news out of Circuit City has been tough to find of late. But maybe it’s onto something with its recently promoted “one price” strategy. Analysts have lauded the move as a positive and even ...

CleverTap has released a market research report on Unraveling the Cross-Channel Marketing Strategy. The report highlights the necessity of tailoring marketing approaches to resonate with regional ...

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

Fueled by strong sales and profits, Macy’s says it is raising its financial forecast for the full year, and announced plans to expand, opening three new stores in New York and California. Its ...

Up to 98% of retailers are working toward a cross-channel strategy, according to an exclusive Retail TouchPoints survey completed in September 2011. The “Cross-Channel Checkup” survey revealed that 56 ...

With billions of retail dollars at stake, it’s no surprise that marketers are eager to begin holiday campaigns as soon as it is culturally acceptable. U.S. holiday retail sales rose 4% last year to ...

FLEETWOOD, Pa. & AUSTIN, Texas--(BUSINESS WIRE)--Paul Fredrick today announced the launch of a smartphone optimized website that creates a rich and unique mobile shopping experience for consumers ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...