Claritas developers have created an AI-driven audience optimization model for email so marketers can further personalize messages and reach the ideal audiences. It also determines new audience ...

Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and ...

The Video Advertising Bureau has recommended that advertisers and media sellers adopt households or persons ... Read More ...

The media landscape is in constant flux, presenting unique challenges and opportunities for independent journalists. Finding sustainable models in this environment while building engaged audiences ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

CHICAGO, June 12, 2025 (GLOBE NEWSWIRE) -- An analysis from TransUnion (TRU) sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting ...