Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Apr 11, 2023, 12:00pm EDT This article is more than 2 years old.

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

CAMBRIDGE, Mass., Oct. 30, 2019 /PRNewswire/ -- Forrester today announced the launch of its new SiriusDecisions B2B Marketing Certification program. The program is an eight-week, facilitated online ...

At B2B Summit North America, award recipients will share how they fueled organizational performance through alignment, customer focus, and innovative best practices At B2B Summit, ROI honorees will ...

The word “campaign” is defined and used in many ways by B2B marketers, and sometimes the term can be confused with what are truly single assets or disjointed activities. This confusion and a lack of ...

B2B brands are often years behind their B2C counterparts on digital transformation. Most successful B2C companies recognized long ago that they needed to digitize and create personalized, convenient ...

Business-to-Business (B2B) Continuing Education Market · GlobeNewswire Inc. Dublin, Feb. 18, 2026 (GLOBE NEWSWIRE) -- The "Business-to-Business (B2B) Continuing Education Market Report 2026" report ...

Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, use AI, and keep the program going continually, according to recent research ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...