If you’ve ever enjoyed a top-100 record in the past 35 years or so, then you owe some thanks to a French composer who obsessively messed with rudimentary sound tech while wearing ill-fitting suits. In ...

Although newer artists and producers continue to breathe new life into the endless possibilities of sampling, there’s been growing criticism of contemporary popular music reaching back to sample the ...

Here are a few new-age sampling techniques that marketers are using to push products into consumer’s shopping carts. Remember the time when a product/sachet would pop out of the morning newspaper?

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...