The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...
DoubleClick, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce Wednesday that it is setting up a Nasdaq-like exchange for the buying and selling ...
A federal court on Friday granted DoubleClick preliminary approval to settle all state and federal class-action lawsuits that charged it violated the privacy of Web surfers. The preliminary settlement ...
Frustrated by a lack of research on the effectiveness of online advertising, DoubleClick Chief Executive Kevin Ryan recently decided to start compiling some of his own. His solution: Diameter, a ...
Google Inc. reached an agreement late Friday to buy New York online advertising company DoubleClick Inc. from two private equity firms for $3.1 billion in cash. The deal, the largest acquisition ever ...
eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google Feb. 22 refreshed its ad serving platform for large ...
A bidding war has emerged for DoubleClick, the online advertising firm purchased for $1.1 billion two years ago and taken private, according to reports Monday. By Paul Bond, The Associated Press A ...
Google Inc.'s long-anticipated acquisition of online ad service DoubleClick Inc. is expected to turn the Internet search leader into an even more powerful marketing vehicle that's fueled by better ...
eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Rogue anti-spyware software that pushes fraudulent PC ...