Differentiated marketing aims to create a highly specialized product or service that appeals to a smaller group of people. Meanwhile, undifferentiated marketing appeals to a broad market base. The ...

Small companies use undifferentated marketing strategies when their products and services appeal to all customers or consumers. Differentiated marketing strategies are employed when a company's ...

Discussion on when differentiated thyroid cancer is determined to be iodine-refractory, and how patients should be followed in this setting. Health care specialists share insight on the work-up of ...