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Helen of Troy has acquired Curlsmith, a product line for textured hair, for $150 million. Curlsmith was founded by Michal Berski, a L’Oréal and Unilever veteran, in 2017. The business was born out of ...

NEW YORK, Sept. 2, 2025 /PRNewswire/ -- Curlsmith, the leading curl care brand trusted by millions of curlies worldwide, is proud to unveil its latest campaign and brand refresh: "It's a Curl's World.

“Curls thrive on moisture and predictability,” said the hair pro. “Swap harsh cleansers for gentle, sulphate-free shampoos, ...

BOSTON, Aug. 25, 2025 /CNW/ -- Curlsmith, the beloved brand known for its high-performance curl care products, is thrilled to announce its launch at Sephora Canada, at select stores and online at ...

Get one of our 9 verified Curlsmith discount codes and spend less on curly hair products today. All voucher content is created by Marie Claire. We may earn a commission if you buy through our links.

My curls and I have a love-hate relationship and in the last few years it has been especially turbulent. And by turbulent I mean my curls said 'Au revoir', 'ciao', 'adios' - they disappeared (in 2020) ...

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Curlsmith is a renowned name in the curly hair world and one of its cult products is a 'weightless' leave in conditioner that shoppers online are raving about. So naturally, here at the Mirror we ...

Curlsmith is a well-known brand in the realm of curly hair care, and its 'weightless' leave-in conditioner has been receiving rave reviews online. Naturally, we were keen to see if it lives up to its ...