In many cases, sales is a zero-sum game. For one salesperson and their company to win a client’s business, other salespeople and their companies necessarily lose that same business. In some cases, ...

Discover how a competitor benchmarking tool prepares businesses for growth by delivering actionable insights, performance comparisons, market intelligence, and data-driven strategic planning.

It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the ...

A direct competitor can often be the most natural buyer for your business: competitors see your company as a way to pick up market share, which will give them more pricing authority in the market.

Competitor bidding means actively bidding on your competitors' brand name keywords. Here's what you need to know to do it right. As you may know, competitor bidding is the practice of actively bidding ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. A competitive analysis is a tool you can use to ...

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people ...