This TikTok-famous toothpaste promises to conceal stains, neutralize yellowing and improve brightness in smiles. But is this for real or just a load of internet-driven hooey? Dentists say there is ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

Read on for the best at-home teeth whitening products--think Colgate, Crest and Luelli--that tackle everything from lingering ...

As global marketing campaigns go, getting Kim Kardashian to trigger a TikTok tidal wave of hype is probably about as good as it gets. Australian teeth whitening brand HiSmile, dubbed 'purple shampoo ...

You can always count on TikTok to find a new beauty secret and make it an instant hit, and in the pursuit of whiter smile, TikTokers have discovered a product that they’re calling purple shampoo for ...

data-text="Colgate unveils its first-ever Purple Toothpaste: Colgate Optic White Purple" data-link=" unveils its first-ever Purple Toothpaste: Colgate Optic White ...

Teeth whitening products have become incredibly popular right now, as more of us look for ways to keep our smile bright and healthy without breaking the bank. Luckily, you can get a whiter and ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...