In response, TikTokers proposed an idea that started as satire but quickly became a rallying cry for users who felt overwhelmed by chaotic, hyper-ironic formats. Although the proposal began ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Unbelievable! One meme. Millions in value. Zero ad spend.

Would you invest in something that started as a joke? That’s exactly what millions have done — pouring billions into meme coins, a quirky corner of crypto that has evolved from internet punchlines ...