There comes a time in the evolution of most new industries when the early entrants decide to pull back on their fierce competition--if only slightly--in favor of cooperation and unity. Numerous ...

Monday I wrote that Web Analytics Needs Standards Bad, which I then followed up with Bryan Eisenberg live at WebmasterRadio.FM. He told me the Web Analytics Association was working on something and ...

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis, aimed at eliminating the confusion around the most basic ...

A new trade group has been formed, it is named the Web Analytics Association. I asked Ammon Johns if he had any direct influence with this trade group and he said no, but I find his recent campaign ...

Are you a print subscriber? Activate your account. 59 min 53 sec ago By Tim Nudd - 1 hour 25 min ago By Adrianne Pasquarelli - 5 hours 40 min ago By Reid Litman - 5 hours 40 min ago By Judann Pollack ...

Web analytics has come a long way from its humble origins in hit counting. Today, the process can capture a vast range of data -- and the sheer breadth of all this information creates problems for ...

Web analytics usage has reached mainstream status, with 82 percent adoption among companies surveyed recently by Aberdeen Group. However, a vast range of maturity exists regarding analytics process, ...