In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

A retail store is much more than a collection of merchandise arranged in haphazard fashion. Retailers go to great lengths to create an environment that guides shoppers through the store and entices ...

Merchandising is the strategy businesses use to sell products. It’s a broad category that covers everything from inventory decisions, to how products are displayed in-store, to how they are marketed ...

Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...