Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Diners await their first bite-size course during Epic.Now at New York's Michelin-starred Icca. Sleek headsets line the omakase bar at New York’s Icca—host of Epic.Now, a new virtual reality experience ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Adventure is a five-part virtual reality exclusive series to Apple Vision Pro. The film takes the audience inside the lives of extreme athletes and how technology brings their experiences to life.

A Hofstra University team created the simulator, which uses virtual reality headsets to teach drivers about the dangers of ...

Recent research (2024-2025) consistently demonstrates the advantages of integrated AI-VR training: Knowledge Acquisition: ...

Mark Zuckerberg's vision for the metaverse was meant to reimagine how we interact with each other and the world, providing us ...

The best video games carry a feeling of immersion, as though players are being actively transported into the world of the game. Virtual reality takes that immersion to the next level. Players truly ...

Traditionally, fostering positive intergroup contact—meaningful interactions between people from different social groups—has been one of the most effective ways to combat prejudice and discrimination.