A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...

Visual shape processing and perception constitute a central pillar in understanding how the human brain interprets complex visual stimuli. Research in this field has revealed a multifaceted framework ...

Perception establishes the meaning about a product or brand when a consumer makes initial contact. In marketing, this is described as consumer information processing. At this stage all of the senses ...