Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

Financial advisors striving to grow their practice face a range of challenges. One of the most important is crafting an effective value proposition that will set an advisor apart from the competition.

It’s the agreement, formal or unspoken, between an employer and employees about why an organization is an attractive place to work. Here’s what to do about it. The Tactile Group team. An employee ...

A value proposition is a statement or promise you make that attempts to position your brand as worthy of being noticed and purchased from. Basically, a value proposition helps your customer answer the ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...