User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their buying ...
Social Media Marketing - This infographic explores key key social media trends to watch in areas like workflows, ...
December 05, 2025 – PRESSADVANTAGE – StoryPop UGC Agency has announced a strengthened focus on its User-Generated Content (UGC) marketing capabilities, reflecting the rising demand for authentic, ...
Disney CEO Bob Iger revealed it's developing the ability to create and share short-form AI-generated videos created by users, and it begs a lot of questions. But today on Disney’s earnings call, CEO ...
A twist on user-generated content (UGC), employee-generated content (EGC) has emerged in recent years as an effective way for brands to resonate with social media audiences. Unlike traditional ...
User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...
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