Powerade is embracing a social-first strategy to support the launch of its limited-edition Xtra Sour line extension, according to information shared with Marketing Dive. The Coca-Cola brand is ...

Disney+ is reportedly considering the integration of user-generated AI videos into its streaming service, a move that could revolutionize the way content is created and shared. This development, which ...

Disney+ is now letting viewers access user-generated content for the first time. The streaming service introduced a new Creators Collection, made in partnership with Pocket.Watch, a digital-first ...