Delivering exceptional customer experiences is no longer just a competitive advantage; it's a necessity. Enter customer journey orchestration, a strategic approach that has gained significant traction ...

A customer experience journey map, or customer experience map, illustrates all of the touchpoints a customer has with a brand as they weave through the marketing funnel across all of the brand’s ...

With any journey mapping project, you’ll always end up with a better understanding of your customers, including their thoughts, feelings, behaviors and pain points. However, the process of journey ...

Phil is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. Marketing is increasingly becoming more precise and analytical for ...

Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

User-generated content, when used correctly, can create an authentic customer journey that users can relate to and find value in. The content marketing landscape has changed drastically over the last ...