GameSpot may get a commission from retail offers. The pursuit of immortality has several avenues, but Transference settles with one of the most prevalent approaches in sci-fi: the ability to upload ...
Transference marketing follows the principles of sensation transference, a marketing strategy developed by marketing expert Louis Cheskin in the late 1940s. Sensation transference focuses on the role ...
The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan. Transference refers ...