Most companies wait for a crisis. Apple isn't waiting. These are the two leading candidates for Tim Cook's replacement.

When Apple (NASDAQ: AAPL) CEO Tim Cook purchased 50,000 shares of Nike (NYSE: NKE) in late December, it got a lot of attention and even sent shares of the athletic apparel and shoe company sharply ...

Nike's leadership just sent Wall Street a blunt message about where they think the swoosh is headed, and they did it with ...

Long story short, Cook isn’t leaving Apple any time soon, per a report from Bloomberg. This meshes with the news of Williams’s retirement: Williams is 61 and has worked at the tech giant for 27 years, ...

The company has similar characteristics to Apple, and Cook likes what he's seen from the new CEO.

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Apple CEO Tim Cook disclosed a roughly $3 million open-market purchase of Nike shares this week (via Reuters). According to a ...

If you want to understand the silly little scene that played out between Apple CEO Tim Cook and President Donald Trump at the White House on Wednesday, you might start by remembering something that ...

Apple may see a leadership shake-up soon as Tim Cook is reportedly planning to step down as the CEO and leader of the Cupertino tech giant next year, with a new executive set to take his place. It was ...

While succession plans are underway, an earlier report that said that Tim Cook would announce his retirement timeline before WWDC 2026 is being called false. According to the Power On newsletter, the ...