A Co-op advertisement promoting its price-match scheme with Aldi has been deemed misleading by the Advertising Standards Authority (ASA) for failing to compare genuinely similar products.

The Co-op has been told to change the way it advertises its Aldi Price Match scheme after the Advertising Standards Authority ruled that some product comparisons could mislead shoppers. Small print at ...

Co-op’s price-match comparisons with Aldi misled consumers, watchdog rules - Aldi said 45 items used by the Co-op for its price match were not the most appropriate for comparison.

With the cost of groceries still remaining a concern, many shoppers have made the switch to Aldi. In a bid to compete with the budget rival, many supermarkets have been offering 'price match' ...

A Co-op advert promoting its Aldi price-match scheme has been ruled misleading by the ASA for failing to compare similar products.

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