As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

Variety has covered every aspect of the television business since the first flickers of the powerful medium emerged out of radio infrastructure in the late 1920s and early 1930s. The first use of the ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...

NEW YORK--(BUSINESS WIRE)--Universal Ads, the one-stop TV advertising platform simplifying access to the premium video category, and Ramp, the financial operations platform designed to save businesses ...

It’s that time of year again when the biggest brands in the UK launch their Christmas adverts, with huge names battling it out to be the most talked-about version on offer. John Lewis, Marks and ...

NEW YORK — For decades, the role of an advertising agency was integral in the development of effective creative including the :30 or :60 television advertisement. Now, proving ad shops remain relevant ...

Inaccessible ads cost brands millions of lost impressions, impacting reach and consumer spending according to a new study from XR When you purchase through links on our site, we may earn an affiliate ...

When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That’s why the “Breaking TV Ads Report,” jointly ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

Live television advertising has become a powerful force influencing gambling behaviours across Britain. During prime-time sports broadcasts, viewers are regularly exposed to a stream of betting ...