There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Heidi Jannenga Businesses ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

SAN FRANCISCO, Aug. 12 -- Molly McKay was confused when she got the first copy of the California Supreme Court's decision. She was the first to get one. Standing on the courthouse steps across the ...